Work
Leading global customer-storytelling programmes
The challenge
Make complex enterprise cloud and AI work understandable through authentic customer experiences and business outcomes.
The role
I led customer-storytelling programmes, working with marketing, sales, account teams, technical specialists and senior stakeholders. I coordinated customer participation, conducted interviews and managed content development through review and publication.
What I delivered
Customer stories, videos, articles and event content that translated technical achievements into clear business narratives, supporting go-to-market activity and customer advocacy.
Rebuilding proposal operations—and the team behind them
The challenge
Improve proposal quality and consistency while creating a more effective process for gathering expertise and delivering submissions.
My role
I redesigned the content and bid workflow, strengthened collaboration with subject-matter experts and introduced clearer responsibilities and quality standards.
I hired, remotely onboarded, trained and led a team of three writers.
What changed
Proposal conversion improved substantially. The team gained a structured, customer-focused process that supported accountability, consistent quality and continuous improvement.
Connecting brand strategy with go-to-market delivery
The challenge
Create a clearer market position and translate it into coordinated marketing activity.
My role
I led marketing strategy across brand positioning, messaging, customer advocacy, sales enablement and lead generation. I worked with leadership and commercial teams to align priorities and deliver supporting content.
What I delivered
Refreshed brand messaging, websites, campaigns, customer stories and sales materials, supported by more structured marketing processes and performance tracking.
Further experience
I have also developed global UX and onboarding content, supported product rebrands, created executive and employee communications, and delivered content for international events.
My earlier work includes donor and alumni communications, change communications and localisation-ready technical guidance.
From MY Clients
Kind words from some of my long-term clients
"Carole brings great initiative and smarts to her work. I can absolutely count on her when a deadline moves or priorities shift. Project specifications can often be loose; Carole thinks about what’s needed, whether is writing, research, or connecting with stakeholders.
What makes Carole successful is her versatility. She brings strong writing skills, but also good design sensibility, web experience, and excellent project management. Her varied skillset enables her to take holistic approach to projects, and deliver from start to finish. She’s a delight to work with."
“Carole played an integral role in the development of the strategic role of the employee communications team in our organization, specifically in supporting our senior executives on internal issues management, visibility, crisis communications, and change management.
A creative and engaging writer, Carole has the ability to quickly turn around copy that is creative, visually appealing, and engaging. Her writing and editing talent is complemented with strategic and tactical planning skills.”
“We’ve worked with Carole Wynne for several years now. She’s both a highly professional writer and a genuine pleasure to do business with.
I spent some time with Carole on our client premises and she works extremely well, adapting and responding to the needs of our clients.
She’s a great asset to our team at Bàrd. She's also worked as project manager of the redesign of our Litríocht website. We hope we can continue to work with her for years to come.”
“Carole is very engaging and clearly knowledgeable about communications. She did a superb job with our donor material. She provided web content for our alumni websites and worked closely with Marketing to produce excellent concepts that she developed into ads, brochures, fundraising letters and reports.
She’s extremely resourceful and produces high-quality products within the agreed-upon time frames. Her services are an asset to any organization. I enthusiastically recommend her.”
Let’s Start Something new
Talk to me about your project
I’m excited to hear your business story. Let’s talk about how we can enrich it.