Clear direction.
Strong stories.
Work that moves forward.
I lead marketing programmes that bring people, priorities and content together—from the first brief to the final launch.
My experience combines global programme management, customer storytelling and communications strategy. I translate complex ideas into meaningful narratives and build the processes and teams needed to deliver them.
Content & editing
- Blog writing & website content (SEO ready)
- Technical writing
- E-marketing newsletters
- Press releases & backgrounders
- RFPs and proposals
- Editorials & feature articles
Content strategy
- Proposal win themes
- Positioning & USPs
- ‘About us’, vision and mission statements
- Website content architecture & audits
- Change management and business transformation
Training & coaching
- Social media strategy for small businesses
- Supercharge your online presence
- Manager toolkits
- Streamlined communications/writing processes (ISO)
Strategy, people and delivery
I bring more than 20 years of experience across multinational technology companies, enterprise software, higher education and professional services, with additional work in transportation and nonprofit communications. I work across the full programme: shaping the strategy, securing stakeholder involvement, coordinating delivery and creating content. I’m comfortable leading the work and getting directly involved in it.
Marketing programme management
I turn business priorities into coordinated programmes with clear objectives, responsibilities and deliverables. I manage stakeholders, dependencies and approvals to keep complex work moving.
Customer advocacy and storytelling
I build customer-storytelling programmes that turn experience into credible evidence. Through thoughtful interviews, I uncover the human and business impact behind technical change.
Go-to-market strategy
I develop positioning, messaging and content that connect customer needs with commercial priorities. I bring marketing, sales, product and account teams together around a clear direction.
Content and communications strategy
I connect brand messaging, customer needs and editorial direction across campaigns, websites, events and sales materials. My work also spans executive communications, employee engagement and organisational change.
AI and marketing communications
I use AI to support content development, explore messaging and improve marketing workflows, with human judgement guiding accuracy, tone and quality. I translate complex cloud and AI capabilities into clear stories about business value.
Content operations and team leadership
I establish the workflows, standards and support that help distributed teams deliver consistently. I combine practical process improvement with hands-on recruitment, onboarding, training and management.