my work
Terminalfour & BetterExaminations
Edtech sister companies Terminalfour & BetterExaminations needed a freelance content writer for a long-term project to completely redevelop their client-facing content, case studies, and proposals content. The result of the collaboration: high-quality, relevant, user-focused content that was deployed throughout the entire company and used to win hundreds of thousands of euros in new business.
Google Apps / Workspace
Multinational giant Google needed a trusted regular, long-term tech writing partner to manage the Google Workspace customer-facing Help Centre, which is viewed by hundreds of thousands of visitors daily. They also needed a strategic writer and project manager to research and analyse customer journeys for the adoption of the Google Workspace apps.
Exaltus
Montreal-based agency Exaltus works with hundreds of clients internationally, helping them grow their business by telling compelling brand stories and increasing their client engagement. We worked together on several client campaign projects, with both long-form and short-form content.
Litríocht & Bárd na nGleann
Litríocht, the largest seller of Irish books online, and Bárd, a family run writing agency with global multinational clients, needed new websites, a brand refresh, and creative ways to increase client and employee engagement. We worked together on overhauling the entire ecommerce site, along with regular email campaigns for clients, and implementing newsletters and more to improve communications internally.
From MY Clients
Kind words from some of my long-term clients
"Carole brings great initiative and smarts to her work. I can absolutely count on her when a deadline moves or priorities shift. Project specifications can often be loose; Carole thinks about what’s needed, whether is writing, research, or connecting with stakeholders.
What makes Carole successful is her versatility. She brings strong writing skills, but also good design sensibility, web experience, and excellent project management. Her varied skillset enables her to take holistic approach to projects, and deliver from start to finish. She’s a delight to work with."
“Carole played an integral role in the development of the strategic role of the employee communications team in our organization, specifically in supporting our senior executives on internal issues management, visibility, crisis communications, and change management.
A creative and engaging writer, Carole has the ability to quickly turn around copy that is creative, visually appealing, and engaging. Her writing and editing talent is complemented with strategic and tactical planning skills.”
“We’ve worked with Carole Wynne for several years now. She’s both a highly professional writer and a genuine pleasure to do business with.
I spent some time with Carole on our client premises and she works extremely well, adapting and responding to the needs of our clients.
She’s a great asset to our team at Bàrd. She's also worked as project manager of the redesign of our Litríocht website. We hope we can continue to work with her for years to come.”
“Carole is very engaging and clearly knowledgeable about communications. She did a superb job with our donor material. She provided web content for our alumni websites and worked closely with Marketing to produce excellent concepts that she developed into ads, brochures, fundraising letters and reports.
She’s extremely resourceful and produces high-quality products within the agreed-upon time frames. Her services are an asset to any organization. I enthusiastically recommend her.”
Let’s Start Something new
Talk to me about your project
I’m excited to hear your business story. Let’s talk about how we can enrich it.